Rokus van Blokland
Corry van Blokland Mobach
1953 Warehouse with crane and car

The parts of the car can be hoisted into the warehouse.
Photo: Bob de Wit for magazine Goed Wonen

1954 Sioliet buildingset for cars and trains

Size: 40 × 28 × 5 cm

1955 Loc with pull cord

Loc made of large building blocks.
Size: 36 cm × 17 × 17 cm

1955 Lorry with pull cord

Lorry made of large building blocks.
Size: 36 cm × 16 × 16 cm

1964 Design Puffy set

Building set for trains
Size: 20 × 30 × 5 cm

1967 Tipper

Size: 28 × 12 × 16 cm

1967 Crane Truck

Size: 29 × 12 × 16 cm

1968 Ting Ting Train

A bigger train for smaller hands.
Size: 40 × 9 × 12 cm

1968 Sio-Vario play car with blocks

Received the 'Spielgut' quality mark.

1973 Car with driver

Size: 11 × 7 × 7 cm

1973 Birth new doll
1973 Production


1973 Train with passengers

Size: 42,5 × 6,5 × 13 cm

1973 New family
1977 Tow Truck

Size: 19 × 8,5 × 8,5 cm

1977 Sio Land

Cars with handpainted puppets

1959 Unimog Truck

Photo: Design Quaterly 59, Industrial Design in the Netherlands

1968 Sio Transport

Steerable trucks with wheel on top of the cabine.
Size: 15 × 8 × 10 cm

1973 Drive-out garage

When the garage is opened, the car drives out automatically through the sloping floor.

1961 Raad van de Industriële Vormgeving

Cover and page of 1961 catalogue of new Industrial Design.

1959 Design and reject

Cover and page of book by Beljon.

Toy Design
Children set high standards for toys. It is often used very intensively within only just a few years. Sometimes the playing is shortly extended with the arrival of a sibling.

Due to this intensive use, toys generally do not get old. After the first generation it literally has been used up.

Good industrial design for children is very important but unfortunately not often taken seriously, users are indeed 'only' children.

Only rarely Industrial Design for children is shown between design for 'grown ups'.

The Stedelijk Museum Amsterdam payed attention to design for children with the exhibitions 'Childs' Play' in 1965, 'Designers of today and tomorrow' in 1968 and 'Designs for Children' in 2002.